We have collected a list of All Google updates since 2012. If you miss anything, refer it to google or other reputed blogs in SEO.
Google updates in 2021:
Passage Indexing (US/English) — February 10, 2021  
Featured Snippet Drop — February 19, 2021  
June 2021 Core Update  
Spam Update – June 23, 2021
June 2021 Spam Update Part 1
Spam Update – June 28, 2021
Spam Update Part 2
Spam Update – July 26, 2021
Google Link Spam Algorithm Update
(This is the major Link Spam update that caused a large-scale rank disruption.)
Google’s generation of page titles and descriptions (or “snippets”) is totally automated and considers both the content of a page and web referrals to it. The purpose of the snippet and title is to accurately depict and characterize each result, as well as to explain how it pertains to the user’s query.
Google updates in 2020:
Featured Snippet De-duping — January 22, 2020  
COVID-19 Pandemic — March 11, 2020  
May 2020 Core Update — May 4, 2020  
January 2020 Core Update — January 13, 2020  
Google December 2020 Core Update Is Complete  
Site Diversity Update — June 6, 2019  
“Maverick” Update — July 12, 2019  
BERT Update — October 22, 2019  
International BERT Roll-out — December 9, 2019
Google updates in 2018:
“Brackets” Core Update — March 8, 2018
Mobile-First Index Roll-out — March 26, 2018
Snippet Length Drop — May 13, 2018
Video Carousels — June 14, 2018
Mobile Speed Update — July 9, 2018
Chrome Security Warnings (Full Site) — July 24, 2018  
“Medic” Core Update — August 1, 2018  
Google updates in 2017:
It seems to be the time for shaking things up when it comes to Google search engine rankings. We have come to terms with the typically chaotic realities of the Search Marketing game and assume a comfortable position on the guidelines of our toes. On any provided day we have got our helmets strapped on tight and eagerly awaited curveballs that might come our way. Working towards many changing search parameters and latest updates.
As a result, we have observed new changes happening on a day-to-day basis. Even though there have been rumours spreading like wildfire, we received confirmation of modifications straight from the search engine providers from time to time through proper channel and their update centres.
Google announced a new signal of ranking within their search algorithm in the hope to provide genuine, quality sources of content far more quickly. Based on the nature of your website and your Search engine optimization efforts thus far, these changes could be quite useful. More usually than not, they will have the opposite impact if you tinker along the bad lines of SEO.
With a hyped and dynamic digital world influencing the past to present we see many changes taking place with Google as well. It’s getting more focused and competitive. Using the final goal to achieve the best search engine rankings and maintain them, you need to follow the latest Search engine optimization updates. It is the initial move towards remaining conscious of the most recent search engine optimization trends.
The Search engine optimization updates are directly proportional towards the search formula and updates that search engines like google receive. Since Bing is the pioneer within the search engine marketing, new alterations in Google’s search algorithms are essential to boost optimization of the website. Site admins must have a unique understanding of all the latest search formula & updates and related procedures, as only this could inform them of the most recent SEO changes necessary to optimize websites, ensuring better DA and rankings in SERPs.
Mostly, Bing focused on enhancing its web search administrations for internet surfers, by keeping tabs on alterations in Google’s Search updates, marketers can increase the ranking of the sites. Google includes an extended reputation for a high number of search updates that channelize the ranking mechanism of SERPs.
These updates are aimed to discourage copyright infringements and will target websites with a large variety of legal elimination notices. Google will make use of Digital Millennium Copyright Act “take down” requests to determine the sites those repeatedly reported for such violations. When these piracy penalties released, the very first website that came to people’s minds was YouTube, which is the target of several DMCA requests. Google has explained YouTube will not be penalized mostly on these updates:
“Requests for goods other than Google Search (e.g., requests directed at YouTube or Blogger) are not incorporated.”
Information is circulating that Google has been testing a transition away from their classic ten listing show. Rather than displaying ten outcomes per search query, in some cases, only seven are becoming proven. For example, consider a search for my company term “Extensive Ideas”.
Dr Peter Meyers at SEO MOZ explains that although SERPs with significantly less than ten benefits, is not necessarily a new point, they have never been as regular. Historical frequency ranges between 1-4% whereas now, about 20% of the search engine results pages on Google are showing only seven listings.
Even though 20% might look high, in retrospect it is a tiny portion of SERPs. Meyers continues to describe the correlation between this “shrinkage” and the presence of “site links” inside listings. Primarily, seven packs will be displayed if the word utilized in your search query matches your domain and displays site links.
So, what does this mean for you and your website search engine ranking? The smaller the keyword, it brings with it reduce the ranking chance. Keywords and phrases must be analysed and adjusted accordingly to give your website the ideal possibility of classification during this turbulent time. Becoming conscious of these alterations is the first stage in overcoming them is vital.
To locate the latest Google Search engine optimization updates, marketers have to check latest updates from the following search algorithms with 10 Google Search engine optimization Updates of 2017.
In 2013 Google introduced the Hummingbird update. It is Google’s new search formula that plays a substantial role in deciding the ranking of websites. It consists of 200 factors that may affect search engine results and website ranking. The most significant changes produced in Hummingbird were the capacity to possess a sharp eye on mobile marketing. It’s done due to the explosion of the smartphones and almost 60% Google search generations from mobile devices. The name ‘Hummingbird’ originates from its ability to be “precise and fast” for an expression or keyword instead of individual keywords. Hummingbird compares the entire phrase to decipher the importance of the phrase. Google Hummingbird SEO updates provide improved search results.
Search engine optimization new updates associated with Hummingbird
- Use of meaning full technology to vast amounts of pages from over the web
- Utilization of Understanding Graph details to improve search engine results
- Easy recognition of Keyword stuffing
- Effectiveness of Lengthy-tail keywords
Google stated the penguin update in April 2012 to trap those sites which are spamming Google’s search engine results. This update principally targeted at decreasing search engine rankings of websites that violate Google’s Website owner Guidelines and employ black-hat Search engine optimization strategies to artificially increase the ranking of the sites, by acquiring or buying links through some shady practices. The main reason behind this update was to penalize sites which use manipulative approaches for achieving higher rankings. According to Google’s estimates, Penguin influences roughly 3.1% of searches in British, and around 3% of queries in languages like German, Arabic and Chinese, as well as an even larger number of them in “highly spammed” language groups. Negative backlink building tactics to position well in SERPs and grow they’re traffics took down many sites. However, once Penguin introduced, it implies that content was vital and individuals with incredible content could be recognized, and people with little or spammy content could get punished.
Some confirmed Google Penguin Search engine optimization updates are
- Penguin 1-on April 24, 2012 (changing around 3.1% of queries)
- Penguin 2-on May 26, 2012 (changing under .1%)
- Penguin 3-on October 5, 2012 (changing around .3% of queries)
- Penguin 4 (a.k.a. Penguin 2.) – on May 22, 2013 (it impacts 2.3% queries)
- Penguin 5 (means Penguin 2.1)- on October 4, 2013 (impacting around 1% of queries)
- Penguin 6(a.k.a. Penguin 3.-) on October 17, 2014 (impacting under 1% of British queries). On December 1, 2014, Google confirmed the update was still being moving by helping cover their webmasters ongoing to report significant fluctuations.
- Penguin 7(a.k.a. Penguin 4.)- on September 23, 2016
In Feb 2011 Google released a new updated called Panda, very famous due to its name and effect. It’s called the active search filter implied to prevent sites with poor content from gaining rank in search result. Panda is updated once in a while. But if you are ready to correct the site and do away with all your negative part related with the site then you can recover from Panda hit. One of our sites also got affected, and we successfully recovered it as well. Through its different upgrades, Panda can catch websites that got away before. Google Panda was very efficient in affecting the ranking of entire sites or perhaps a particular section instead of individual pages on the site.
Some important Search engine optimization updates based on Google Panda Update are
- No Multiple Pages with similar Keyword
- Eliminate Auto-generated Content and Round up/Comparison Kind of Pages
- No Pages with 1-2 Sentences of Text Only
- No Crawled Content
- Panda Likes New Content
- Be Cautious with Affiliate Links and Ads
- Many Outbound Links with Keywords can be harmful
Summer of 2014 saw the incoming update called Pigeon. It is yet another search formula update brought to give more value to google search. A significant and exact local search results update, which is attached more carefully to traditional web ranking factors. Google stated this new search formula as their distance and placement tracking parameters in a result-oriented manner. The alterations made through Google Pigeon Update affected search engine results and Maps because this update lets Google provide search engine results in line with the user location and listing. The primary purpose of presenting Google Pigeon Update would be to give preferences to local internet search leading to SERPs boost, and that’s why it became profitable for local companies.
Latest updates in Search engine optimization according to Google Pigeon Updates are
- Location Matters More Than Ever Before
- Don’t Over-Optimize Your Site
- Secure Domains Matter more
Introduced On April 21, 2015, Google launched its Mobile-Friendly search formula to provide an increase in rank in Google’s mobile search engine results. The modification was necessary as mobile search is dominating the market. Among the ideal approaches to it would be to test mobile friendliness of your web pages through the use of its Mobile-Friendly Test tool.
Latest Google Mobile-Friendly Search engine optimization updates are
- Google mobile-friendly testing tool presently has API access
- Fixing mobile pages, AMP Google may pick desktop over mobile-first index
- Google begins mobile-first indexing, using mobile content for those search engine rankings
- Google can have AMP URLs before Application deep link URLs in mobile results
- Google states page speed ranking step to use mobile page speed for mobile sites
Payday is another updated started from June 11, 2013, Google Payday Update would be a new Search formula focused on clearing up list products associated with “spammy queries” for example payday loans or pornographic as well as other types of heavily spammed queries. Websites which use different types of junk e-mail techniques (also referred to as Spammy Search engine optimization or spam indexing) for improving their rankings for particular searches which are really “spammy” are all covered in it.
Recent Google Payday updates are
- Google Payday Loan 1.
- Google Payday Buy Now
- Google Payday Cash Now
7.) Google: Pirate Update
Introduced in August 2012, Google’s Pirate Update filters and stops websites that have numerous copyright violation reports, as documented through Google’s DMCA system. It’s periodically updated and also at the purpose when updates happen, sites in advance affected could get away, should they have made the right changes. It might likewise catch new websites that circumvented found lately. Additionally, this may also release ‘false positives’ about individuals who have got caught.
A few of the latest Google Pirate Search engine optimization updates:
- The Pirate Update Penalized Websites That Received A Higher Amount Of Copyright Breach Reports
- The Pirate Update Is A Win For Media And Artists
- Obtaining A Page Taken Off The Index Requires Valid Documentation
Launched in September 2012, The EMD (Exact Match Domain) update is a filter utilized by Google to hamper poor sites from positioning admirably just for the reason that the word that match search phrases within their domains. In the point whenever a crisp EMD Update happens, websites that have enhanced their content may recover great rankings. New sites that comprise poor content or all individuals which were formerly missed by Google EMD updates could get caught. Likewise, “false positives” will also have discharged.
Based on Matt Cutts, “EMD is placed to lessen low-quality ‘exact-match’ domains searching results.”
9.) Google: Top Heavy Update
Google Top Heavy update propelled in The month of January 2012 to avoid websites highlighting “top heavy” term or related term along with ads positioning in the search listings. Top Heavy is frequently updated, and also for whenever a Top Heavy Update occurs, websites which have evacuated extreme advertisements may recapture their lost rankings. New sites regarded as “top heavy” could get caught again with the new Top-heavy update.
A few of the Google Top Heavy Search engine optimization Updates
- Google Updates Its Page Layout Formula To Visit After Sites “Top Heavy” With Ads
- Have A Similar Ad-To-Organic Ratio As Search? You’re Very Well May Be Secure In The Top Heavy Penalty
- The Very Best Heavy Update: Pages With Many Ads At The Top Now Penalized By Google’s “Page Layout” Formula
Google Local Ranking (GLL) Related Google Possum Update 
If you have lost your Google Local Listing Page, then you should check on these following points:
1. A Local page must not have the website address and phone number matching with any other page.
2. A Local page must not have an address outside a city limit.
3. A company don’t need multiple pages in a city it’s Google’s believe if you are found to be doing the same then your pages is under danger.
4. Companies who have a similar address in different local pages facing difficult times as Google will show only one of such pages. This may even happen when in a single building other businesses are registered and have a local page. Then due to the similarity in citation data pages might get either banned or not listed at all. Even if you add a different house or flat number, in many cases this doesn’t work unless the building is separate.
5. Google checks the business ownership in the US and by that they find the duplicate pages.
6. Going ahead to the level of similar hosting used for different domains keeps the same IP there also you might face a problem, so if you just need a different site get it from blogger or WIX they give you different identity.
7. In many cases, Google don’t remove the listing, but it places a block in search optimization to a filter brining the best in most of the result.
8. Now see this interesting data, if you are searching from Howdah which is just on the other side of the river and your company is in Kolkata area which might just be 2 to 3 km distance, even then also you will not see your Kolkata listing and all howdah listing will come first, you can see the howdah and Kolkata area differentiated in this map.
9. Local filter is different from the normal organic filter, and we should not compare and mix them together.
10.) Page Rank Update
Around the off chance that you simply do search engine optimization or are participating in search engine marketing, you’ll undoubtedly encounter Pr Subject eventually. Page Ranking is Google’s arrangement of tallying link votes and working out which pages are most relevant to cellular them. These scores will be utilized alongside numerous other activities to determine whether a web page will show up on a search or otherwise. However, a few of the experts find Page Ranking like a metric that has run out of date and deprecated now plus they suggest marketers save your time in it. Google created its Last Toolbar Page Ranking Update in fiveOr6 December 2013, and after that, it declared- “PageRank is one thing that people haven’t updated for more than a year now, and we’re most likely not updating it again moving forward, a minimum of the Toolbar version.”
Complete List of Google Updates Reference taken from 
|Date||Task / Event||Type||Tool / Report|
|Apr 25, 2017||The Project Owl Update: Google officially announced they’ve adjusted ranking signals to help surface more authoritative pages and demote low-quality content.||Google update||Rank Tracking, Web Analytics, Google Search Console, Competitor Metrics|
|Mar 8, 2017||The Fred Google Update: Gary Ill yes has confirmed that the “Fred” update is aimed at ad heavy, low-value content which seems to have been created mainly for generating ad revenue.||Google update||Rank Tracking, Web Analytics, Google Search Console, Competitor Metrics|
|Feb 7, 2017||Unconfirmed Google Update: Many webmasters have noticed a large rankings flux. This update doesn’t seem specific to links or spam.||Google update||Rank Tracking, Web Analytics, Google Search Console, Competitor Metrics|
|Feb 3, 2017||Japanese Content Quality Update: Google announced the quality evaluation update, that punishes low-quality sites. High-quality sites with original and useful content are now displayed higher. This relates to Google Japan only.||Google update||Rank Tracking, Web Analytics, Google Search Console, Competitor Metrics|
|Feb 1, 2017||Groundhog Update: It is suggested that there was an unconfirmed algorithm update targeting links that should be discredited, and it hit private blog networks and links that are similar to those.||Google update||Rank Tracking, Web Analytics, Google Search Console, Competitor Metrics|
|Jan 10, 2017||Mobile Interstitial & Pop up Change: Pages with intrusive pop-ups or interstitials, that cause poor user experiences, are now down ranked in the Google mobile search results.||Google update||Rank Tracking, Web Analytics, Google Search Console, Competitor Metrics|
|Nov 4, 2016||Mobile-First Index Test: Google announced they’re testing a mobile-first index,||Google update||Rank Tracking, Web Analytics, Google Search Console, Competitor Metrics|
|Oct 5, 2016||Penguin 4.0 Stage 2: A recovery from previous penalties. Many webmasters reported positive changes in rankings for sites hit by Penguin 3.0.||Google update||Rank Tracking, Web Analytics, Google Search Console, Competitor Metrics|
|Sep 27, 2016||Penguin 4.0 Stage 1: A roll-out of the new Penguin algorithm, which devalues spammy links instead of penalizing a whole site.||Google update||Rank Tracking, Web Analytics, Google Search Console, Competitor Metrics|
|Sep 23, 2016||Penguin 4.0 Announcement: Google confirmed a new real-time Penguin update is now part of their core algorithm. It was multistage and took weeks to fully roll out.||Google update||Rank Tracking, Web Analytics, Google Search Console, Competitor Metrics|
|Sep 13, 2016||Image/Universal shake-up: A massive 50% drop in SERPs with image (universal/vertical) results opened an extra organic result on page 1 causing substantial ranking shifts.||Google update||Rank Tracking, Web Analytics, Google Search Console, Competitor Metrics|
|Sep 1, 2016||“Possum”: Many webmasters have noticed drastic changes in the core web search results as well as in the local pack search results, yet Google has not confirmed the update.||Google update||Rank Tracking, Web Analytics, Google Search Console, Competitor Metrics|
|May 10, 2016||Mobile-friendly update: Google rolled out an update to the algorithm for mobile search results that increases the effect of some ranking signals. Mobile- friendly sites will get better rankings on mobile search.||Google update||Rank Tracking, Web Analytics, Google Search Console, Competitor Metrics|
|Feb 23, 2016||Google Ads realignment: Google has removed right-column ads entirely and rolled a block of 4 ads above the fold for many commercial searches.||Google update||Rank Tracking, Web Analytics, Google Search Console, Competitor Metrics|
|Jan 8, 2016||Core Search Algorithm Update: Google has officially confirmed that this was not a Penguin update, but a regular core algorithm update.||Google update||Rank Tracking, Web Analytics, Google Search Console, Competitor Metrics|
|Jul 17, 2015||Panda 4.2: Google announced a Panda data refresh, that could take months to fully roll out.||Google update||Rank Tracking, Web Analytics, Google Search Console, Competitor Metrics|
|May 3, 2015||The Quality Update: Google’s officially confirmed that it changed its core ranking algorithm in terms of how it processes quality signals.||Google update||Rank Tracking, Web Analytics, Google Search Console, Competitor Metrics|
|Apr 21, 2015||Mobile Update AKA “Mobilegeddon”: Google pre-announced an algorithm update, telling that mobile rankings would differ for mobile-friendly sites starting on Apr 21, 2015||Google update||Rank Tracking, Web Analytics, Google Search Console, Competitor Metrics|
|Dec 22, 2014||Pigeon Expands (UK, CA, AU): Google has confirmed that their local Pigeon update, which rolled out in the U.S.on July 24, 2014 has now expanded over last week to the United Kingdom, Canada and Australia.||Google update||Rank Tracking, Web Analytics, Google Search Console, Competitor Metrics|
|Dec 10, 2014||Penguin Everflux: A Google representative said that Penguin had shifted to continuous updates, moving away from infrequent, major updates.||Google update||Rank Tracking, Web Analytics, Google Search Console, Competitor Metrics|
|Oct 21, 2014||Pirate 2.0: A highly targeted update causing dramatic drops in ranking to sites with pirate software and digital media.||Google update||Rank Tracking, Web Analytics, Google Search Console, Competitor Metrics|
|Oct 17, 2014||Penguin 3.0: A Penguin refresh affecting <1% of US/English queries.||Google update||Rank Tracking, Web Analytics, Google Search Console, Competitor Metrics|
|Sep 23, 2014||Panda 4.1: Google announced a significant Panda update, which included an algorithmic component. They estimated the impact at 3-5% of queries affected.||Google update||Rank Tracking, Web Analytics, Google Search Console, Competitor Metrics|
|Aug 28, 2014||Authorship Removed: Google announced that they would be completely removing authorship markup (and would no longer process it.||Google update||Rank Tracking, Web Analytics, Google Search Console, Competitor Metrics|
|Aug 6, 2014||HTTPS/SSL Update: Google announced that they would be giving preference to secure sites, and that adding encryption would provide a rankings boost.||Google update||Rank Tracking, Web Analytics, Google Search Console, Competitor Metrics|
|Jul 24, 2014||Pigeon: Google has released a new algorithm to provide a more useful, relevant and accurate local search results that are tied more closely to traditional web
search ranking signals.
|Google update||Rank Tracking, Web Analytics, Google Search Console, Competitor Metrics|
|Jun 12, 2014||Payday Loan 3.0: Official statements suggested that Payday Loan algorithm 3.0 targeted spammy queries.||Google update||Rank Tracking, Web Analytics, Google Search Console, Competitor Metrics|
|May 19, 2014||Panda 4.0: Google confirmed a major Panda update that likely included both an algorithm update and a data refresh. Officially, about 7.5% of English-language queries were affected.||Google update||Rank Tracking, Web Analytics, Google Search Console, Competitor Metrics|
|May 16, 2014||Payday Loan 2.0: Google has confirmed they have released a new algorithm update to their Payday Loan Algorithm update over this weekend. This algorithm, specifically, targets “very spammy queries”.||Google update||Rank Tracking, Web Analytics, Google Search Console, Competitor Metrics|
|Feb 6, 2014||Page Layout #3: Google refreshed their page layout algorithm aimed to penalize sites with too many ads above the fold.||Google update||Rank Tracking, Web Analytics, Google Search Console, Competitor Metrics|
|Oct 4, 2013||Penguin 2.1: Google announced they unleashed Penguin 2.1. Matt Cutts, Google’s head of search spam, said it impacted about 1% of search queries.||Google update||Rank Tracking, Web Analytics, Google Search Console, Competitor Metrics|
|Aug 20, 2013||Hummingbird: Hummingbird, a core algorithm update that may power changes to semantic search and the Knowledge Graph, is announced.||Google update||Rank Tracking, Web Analytics, Google Search Console, Competitor Metrics|
|Jul 18, 2013||Panda Recovery: Google confirmed a Panda update. The implication was that it may have “softened” some previous Panda penalties.||Google update||Rank Tracking, Web Analytics, Google Search Console, Competitor Metrics|
|Jun 11, 2013||“Payday Loan” Update: Google announced a targeted algorithm update to take on niches with notoriously spammy results, specifically mentioning payday loans and porn.||Google update||Rank Tracking, Web Analytics, Google Search Console, Competitor Metrics|
|May 22, 2013||Penguin 2.0: Matt Cutts confirmed that Penguin 2.0 was released.||Google update||Rank Tracking, Web Analytics, Google Search Console, Competitor Metrics|
|May 21, 2013||Domain Crowding: Google released an update to control domain crowding/diversity deep in the SERPs (pages 2+).||Google update||Rank Tracking, Web Analytics, Google Search Console, Competitor Metrics|
|Mar 14, 2013||Panda #25: Matt Cutts pre-announced a Panda update at SMX West, and suggested it would be the last update before Panda was integrated into the core algorithm.||Google update||Rank Tracking, Web Analytics, Google Search Console, Competitor Metrics|
|Jan 22, 2013||Panda #24: Google announced its first official update of 2013, claiming 1.2% of queries affected.||Google update||Rank Tracking, Web Analytics, Google Search Console, Competitor Metrics|
|Dec 21, 2012||Panda #23: Google rolled out Panda update. They officially called it a “refresh”, impacting 1.3% of English queries.||Google update||Rank Tracking, Web Analytics, Google Search Console, Competitor Metrics|
|Dec 4, 2012||Knowledge Graph Expansion: Google added Knowledge Graph functionality to non-English queries, including Spanish, French, German, Portuguese, Japanese, Russian, and Italian.||Google update||Rank Tracking, Web Analytics, Google Search Console, Competitor Metrics|
|Nov 21, 2012||Panda #22: Google confirmed the 22nd Panda update, which appears to have been data-only.||Google update||Rank Tracking, Web Analytics, Google Search Console, Competitor Metrics|