Google is changing title tags in search results. Google’s page titles and descriptions (or “snippets”) are fully automatic and consider the content and references of a page on the Web. To depict and explain each outcome, the excerpt and title should be as descriptive as possible Google has begun replacing search engine results page (SERP) title tags with different relevant material pulled from a web page. Google is revising titles in search results to include the first-level heading tag on certain pages.
It is understood that Google rewrites titles on search engine results pages by making little adjustments, such as putting a business’s name to the end. Unfortunately, Google is increasingly changing titles with unrelated text. As documented by tweets about a “massive” title change on Google, search engine optimizers began to take note on August 16. At this point, it is not clear how extensive the practise of rewriting title tags is, but it is already significant enough for numerous SEOs to discover it.
A study shows that Google typically relies on H1 tags for the bulk of these rewrites. Google has replaced the page title with the anchor text of an internal link, as Lily Ray observes. Let’s see how this update operates in real time:
Sample URL: https://www.wordstream.com/blog/ws/2021/08/26/google-page-title-update
Title – Try Word Stream’s FREE Keyword Tool | Word Stream
H1 – The Free Keyword Tool | Word Stream
H2 – Free Keyword Tool
H2 – Thousands of searches analysed daily
H2 – The Free Keyword Tool & Word stream Advisor: Even Better Together
Title – Try Word Stream’s FREE Keyword Tool | Word Stream
H1 – The Free Keyword Tool | Word Stream
H2 – Free Keyword Tool
H2 – Thousands of searches analysed daily
H2 – The Free Keyword Tool & Word stream Advisor: Even Better Together
( This one is picked up by Google as Title)
