The way people search has changed with the introduction of tools such as ChatGPT, Claude, Gemini, and Perplexity, so being found online is no longer just about Google SEO. These AI assistants do not serve a list of links, they generate natural language responses backed by high-authority sources, structured content, and verified identities. As a…
The digital discovery landscape shows a clear trend that AI assistants transform how people conduct searches. The tools ChatGPT, Google Gemini, Claude and Perplexity have evolved from novelties into the standard methods which users employ to find information and gain insights about people and businesses. The emergence of AIO (AI Optimization) represents a new digital…
The dynamic and fast-growing talent pool of India’s digital marketing scene consists of seasoned experts, creative entrepreneurs, powerful thought leaders, and committed teachers. Reflecting the fast changing character of digital channels, the sector is distinguished by a strong focus on practical application, data-driven strategies, and ongoing learning. The sheer volume and variety of experts from…
On August 2, 2023, Google announced that it would be introducing changes to the visibility of FAQ and How-To rich results in search results. These changes are meant to make searching easier and more consistent for users. Here we have discussed all important Google updates. Now, FAQ-rich results will only be shown for government and…
On-Page SEO: One Stop Complete Guide, 2023 On-Page SEO refers to the process of optimizing a website’s various elements to increase its visibility and positioning on search engine results pages. (SERPs). It focuses on optimizing a website’s content, structure, and HTML code to make it more search engine-friendly and to increase its relevance and authority…
Recession is having a major impact on businesses of all sizes. Digital marketing is playing a crucial role in helping businesses survive and even thrive during this period. Digital marketing strategies like SEO, content marketing, social media, and email marketing are helping businesses reach their target audience and promote their products and services in affordable…
Digital Marketing training near me is gradually gaining importance as many want this type of training in their local areas to suitably adjust their day-to-day life with the training programs. Digital marketing is one of the most important aspects of running a successful business in today’s economy. A strong online presence is essential for attracting…
Flock is now discontinued, and it will be replaced by Topics. This update was given by google that they have switched the technology. The proposal is to create an encrypted identifier for each user, which is stored in a separate database. The identifier is not linked to any personally identifiable information. When a user visits…
Google is changing title tags in search results. Google’s page titles and descriptions (or “snippets”) are fully automatic and consider the content and references of a page on the Web. To depict and explain each outcome, the excerpt and title should be as descriptive as possible Google has begun replacing search engine results page (SERP)…
What is google Bert algorithm? Google announced BERT Update on October 25, 2019 It will bring the most significant change in Google SERP that we all will see in coming months. BERT will help in understanding the search queries better. It will impact search ranking and featured snippet both. In the initial phase it will…