Niche and keywords that are restricted on Google Ads
Niche’s that are banned from Google ADs:
- Illegal products or services: Google prohibits advertising for any products or services that are illegal or promote illegal activity. This includes drugs, weapons, and counterfeit goods.
- Adult content: Google prohibits advertising for any sexually explicit content, including pornography and adult dating sites.
- Misleading or deceptive products: Google prohibits advertising for products or services that make false or misleading claims, including fraudulent or deceptive schemes.
- Personal attributes: Google prohibits advertising that discriminates against individuals based on personal attributes such as race, gender, religion, or sexual orientation.
- Gambling: Google prohibits advertising for online gambling services or products.
- Tobacco and related products: Google prohibits advertising for tobacco, e-cigarettes, and related products.
- Cryptocurrencies: Google prohibits advertising for cryptocurrencies and related content, including initial coin offerings (ICOs) and exchanges.
- Healthcare-related content: Google has specific guidelines for healthcare-related content and restricts advertising for certain types of medical procedures and treatments, as well as pharmaceutical products.
- Trademarks: Advertisers are not allowed to use trademarks of other companies in their ads, unless they have permission from the trademark owner.
- Copyrighted content: Advertisers are not allowed to use copyrighted material in their ads, such as images or text, without permission from the copyright owner.
- Dangerous products: Advertisers are not allowed to use keywords related to dangerous products or services, such as explosives, firearms, or drugs.
- Misleading or deceptive content: Advertisers are not allowed to use keywords that are misleading or deceptive, such as promising a free product or service when it actually requires a purchase.
- Personal attributes: Advertisers are not allowed to use keywords that discriminate against individuals based on personal attributes such as race, gender, religion, or sexual orientation.
- Restricted content: Advertisers are not allowed to use keywords related to restricted content, such as adult content or gambling.
- Healthcare-related content: Advertisers are not allowed to use keywords related to healthcare content that violates Google’s healthcare and medicines policies.
Exact Keywords of different niche’s that are banned from Google ADs:
- Pornography-related keywords, such as “porn,” “adult content,” or “erotic videos.”
- Illegal drug-related keywords, such as “cocaine,” “marijuana,” or “methamphetamine.”
- Gambling-related keywords, such as “online casino,” “sports betting,” or “poker.”
- Counterfeit-related keywords, such as “fake designer bags,” “knockoff watches,” or “replica shoes.”
- Copyright infringement-related keywords, such as “free music downloads,” “movie torrents,” or “pirated software.”
- Weapons-related keywords, such as “firearms,” “ammunition,” or “tactical gear.”
- Tobacco-related keywords, such as “cigarettes,” “vaping,” or “tobacco products.”
- Hacking-related keywords, such as “password cracking,” “hacking tutorials,” or “hacker for hire.”
- Alcohol-related keywords, such as “beer,” “wine,” or “liquor.”
- Weight loss-related keywords that make exaggerated claims or contain false information, such as “lose 20 pounds in 1 week” or “miracle weight loss cure.”
- Medical-related keywords that promote unapproved or unproven treatments or procedures, such as “stem cell therapy,” “experimental cancer treatment,” or “miracle cure.”
- Political-related keywords that promote hate speech, violence, or discrimination, such as “white supremacy,” “hate group,” or “anti-Semitic.”
- Financial-related keywords that promote get-rich-quick schemes, such as “make money fast,” “work from home,” or “multi-level marketing.”
- Online pharmacy-related keywords that promote unapproved or illegal prescription drugs, such as “Viagra,” “Cialis,” or “Adderall without prescription.”
- Discriminatory-related keywords that target specific races, ethnicities, religions, or sexual orientations, such as “black crime statistics,” “anti-Semitic views,” or “homophobic slurs.”
- Misleading or deceptive-related keywords that make false or exaggerated claims about a product or service, such as “miracle cure,” “free trial scam,” or “get rich quick scheme.”
- Violence-related keywords that promote or glorify violence, such as “gun violence,” “violent protests,” or “ISIS propaganda.”
- Spyware or malware-related keywords that promote software designed to harm or take control of a user’s device without their consent, such as “keylogger,” “trojan virus,” or “hacking software.”
- Online gambling-related keywords that promote offshore or unregulated gambling websites, such as “online poker,” “sports betting,” or “virtual casinos.”
- Payday loan-related keywords that promote high-interest loans with short repayment terms, such as “payday loans,” “cash advances,” or “emergency loans.”
- Fake news-related keywords that promote false or misleading information, such as “conspiracy theories,” “hoaxes,” or “clickbait headlines.”
- Inappropriate language-related keywords that contain profanity, hate speech, or sexually explicit content, such as “racial slurs,” “obscene language,” or “sexually explicit images.”
- Tobacco-related keywords that promote smoking or vaping products to minors, such as “e-cigarettes for kids,” “cigarettes for sale to minors,” or “vaping for teenagers.”
- Weapons-related keywords that promote the sale or use of firearms, ammunition, or explosives in a dangerous or illegal way, such as “assault rifles,” “homemade bombs,” or “gun smuggling.”
- Illegal activity-related keywords that promote or facilitate criminal activity, such as “how to steal,” “how to hack,” or “how to commit fraud.”
- Shocking content-related keywords that promote or display graphic or disturbing images or videos, such as “car crash victims,” “animal cruelty videos,” or “execution footage.”
- Misleading financial-related keywords that promote scams or fraudulent investment schemes, such as “ponzi schemes,” “pyramid schemes,” or “investment scams.”
- Sensationalized health-related keywords that make false or exaggerated claims about health benefits, such as “cancer cure,” “miracle weight loss,” or “secret health remedy.”
- Counterfeit-related keywords that promote or sell fake or imitation products, such as “fake Rolex watches,” “counterfeit designer handbags,” or “bootleg movies.”
- Copyright infringement-related keywords that promote or facilitate the illegal sharing or downloading of copyrighted content, such as “torrent sites,” “illegal movie downloads,” or “pirated software.”
- Adult content-related keywords that promote or display explicit sexual content, such as “pornography,” “adult videos,” or “erotic stories.”
- Endangered species-related keywords that promote or sell products made from or derived from endangered animals or plants, such as “ivory products,” “rhino horn,” or “tiger bone.”
- Gambling-related keywords that promote or facilitate gambling in jurisdictions where it is prohibited, such as “online casino in the US,” “betting in Saudi Arabia,” or “sports betting in India.”