SEO or Search Engine Optimization has come a long way since from the time of its inception with Google launched a series of algorithm updates every year to make its search experience easier for users. Therefore, if you are an SEO professional or a webmaster or some business owners who want their website to get ranked on the first page, then you must update yourself with all the latest and upcoming trends. Well, in 2015 we have seen the rise of video marketing as a premier way to fetch valuable leads and returns for your business and also in the future, videos are going to rule the internet marketing world for sure.
Then we have witnessed a big update from Google on April 21st, 2015 when it made mobile optimization and responsiveness a compulsory ranking factor for any website. SEO or Search Engine Optimization has come a long way since from the time of its inception with Google launched a series of algorithm updates every year to make its search experience easier for users. Therefore, if you are an SEO professional or a webmaster or some business owners who want their website to get ranked on the first page, then you must update yourself with all the latest and upcoming trends.
Well, in 2015 we have seen the rise of video marketing as a premier way to fetch valuable leads and returns for your business and also in the future, videos are going to rule the internet marketing world for sure. Then we have witnessed a big update from Google on April 21st, 2015 when it made mobile optimization and responsiveness a compulsory ranking factor for any website. Makes the thing pretty clear before us about what we should expect in 2016. So, here we are going to mention some upcoming trends for 2016 and onwards, which will help you to build your online marketing strategy accordingly in coming days.
New Upcoming Trends in 2016 For Search Engine Optimization
- Mobile Optimization As Upcoming Trend – We have already mentioned how Google made mobile optimization and responsiveness as compulsory ranking factors in its search engine result page. Thus, it is amply clear that from now on, if anyone desires to see their website on the first page of Google, they need to make their site 100% optimized and responsive for mobile devices. Mobile optimization is definitely going to be the foremost upcoming trend in 2016 and in future as well.
- Apps Store Optimization As Future of Search Engine Optimization – Now coming to ASO which means Apps Store Optimization. It is a process of optimizing apps in all leading app stores. Just like in search engine optimization, we optimize websites; here, we optimize and rank apps on app stores like Google Play and iTunes. With the growing number of smartphone users, many companies have started launching their apps. These apps come with detailed information regarding the services they are offering or products they are promoting. So to fetch more exposure for your apps and boosting downloads ASO becomes the ultimate way to do that.
- New local SEO strategies – With the rising popularity and use of mobile searches all marketers have realized one fact that today more than 50% online searches come from mobile and this trend will eventually grow further. Back in 2014 Google conducted a customized research study which indicates that 80% of mobile users preferred search results mainly focus on their local surrounding areas. Thence it is inevitable that they would focus on optimizing their site in local search results for both desktop and mobile search results.
- Interactive Content Creation – We all are aware of the fact is that Content is king. So Google rewards those pages that come with engaging and quality content. But this is not limited to only text, images, or Infographics. Few companies have implemented creative ways to fetch user engagement through interactive contents, and this very trend will be on the rise from 2016 onwards. And the best way to do is by designing clever surveys, organizing online quizzes, sweepstakes, etc.
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