Here we will discuss on Omkar Nath Nandi – Digital Marketing Expert. Mr Omkar Nath Nandi has 12 years experience in Digital Marketing. He is Google, Bing, PMI Certified professional. H has 76,000 students in his Courses in Udemy. He has been a guest faculty to most prestigious technology and management institute of India, i.e. IIT & IIM. You can find more about him here:
Udemy Courses: https://www.udemy.com/user/omkar-nath-nandi/
Alison Courses: https://alison.com/publisher/omkar-nath-nandi
Quora Writing: https://www.quora.com/profile/Omkar-Nath-Nandi
Few Selected Images: https://www.pexels.com/@omkar-nath-nandi-55727/
Updated Certifications: https://bit.ly/3Dzx49W
With an experience of more than one decade in Digital Marketing, Search Engine Optimization and Paid Marketing, he worked with more than 500 businesses. Providing services to small to medium scale business and professionals. The major factor was turning loss loss-making the businesses profitable in a short phase of time. With accurate digital analysis against the competitors, he could bring change to increase ROI.
He has worked with many MNCs and Served Hundreds of business across the world. He is also a Udemy and Alison instructor, and has published several courses on digital marketing. In addition, he is an active writer on Quora, where he answers questions related to digital marketing and online business.
A detailed study of content marketing to link building at one side and paid marketing in the search engine to social media on another side, He bring the latest in all these platforms and changes that we need to make to adapt to the changing digital world.
Few digital learning touchpoints of his career and work are:
- Website Analysis and Designing and advanced use of WordPress with amazing designs.
- Video Marketing to Video Content Creation, we take your brand beyond your thought.
- Building captivating content that speaks volume and has the capability to reach a large audience.
- Images that entice and attract you to solve the traffic and conversion issues.
- Audio is going to rule future marketing, how you can use that capability to market your brand.
A course pattern of 2-3 day’s seminars delivered by him is given below, while you can access his online courses in the links given above.
Definition, purpose, and scope of digital marketing: Introduction to Internet Marketing Websites. Their impact on Market. With the impact of digital marketing on business. Building customer relationships online and permission marketing. Definitions, history, and development of digital marketing.
Planning, Strategy, and Testing with best practice approaches to online marketing and campaigning. Learn and understand tools used in a digital marketing campaign with multichannel marketing. Learn when to test, and what to test. Learning by doing (better and better)
Search Engine Marketing (SEO and PPC): How search engines work. Keyword research analysis and tools. What are the best link building techniques and how they help your rankings? How to set up and optimize Pay-Per-Click advertising in Google Ads campaign (keywords, bid, ad copy and creative ads). Improve ROI by optimizing Landing pages.
Email Marketing overview with a brief on email marketplace. The role of ESP’s (email service providers) Threats and challenges for email marketers. Segmenting your database: E-CRM Increasing your open and click-through rates Email design & development does and doughnuts.
Social Media The ‘Big Four’: Facebook, Twitter, LinkedIn, YouTube Social listening and sentiment analysis Getting hands-on: Organizing Social Media: internal structures/ responsibilities, workflows A strategic approach to social media
Mobile Marketing and Apps, A look at the mobile landscape and its massive growth of mobile-based Internet traffic. Running Ads on Mobile devices using mobile web Location-based services: why, what and how?
Usability & UX Copy and Design: Creating an information architecture that delivers quality and maintains the importance of customer interaction. What is User-focused Design? How Best practice methodologies are explaining the importance of User Testing
Web Analytics and Metrics Launching, your website, is just the beginning of On-site Analytics: How to test An iterative approach to optimization.
Online Display Advertising The display ecosystem: Media agencies, publishers and ad networks Ad formats: from traditional to new Creative considerations: interruptive or permission-based? Latest display advertising trends
While the regular course has 25 modules spread across three months, we cover the entire module on a One-to-One Training Online as well. The modules can be studied here, with a few other details: