Training Delivered at IIM, Calcutta, IIT, Kharagpur, CIT, Coimbatore, Army Institute of Management, Kolkata, University of Montpellier, France (Online)
Digital Marketing has brought a huge change in the thinking and approach of buyers and sellers in today’s world. It’s now driving consumers to understand the quality of a product and compare it with its competitors, while giving the corporate house an opportunity to drive more buyers for them.
It is a new trend, which is accepted by business houses to government nowadays. They plan their budget accordingly and keep a part of their marketing expenditure for the digital marketing. Whether they recruit an in-house digital marketer or hire a company to do their work all depends on their budgeting and scope of work.
We understand the need is long-term, and no one is thinking about a short-term plan now. If they are doing so, it’s just a waste of time and money without any positive gain.
I bring digital marketing to you in an entirely different format, starting from a short-term Workshop or Seminar to long-term training. Having trained hundreds of students across the world and conducted training sessions on digital marketing at Indian Institute of Technology, Kharagpur and Indian Institute of Management, Calcutta, I bring the best of Digital to you.
- Keyword analysis
- Competition Analysis
- On-Page SEO
- Off-Page SEO
- Social Media Optimization
- Google Ads
- Facebook Ads
- LinkedIn Ads
- Twitter Ads
- Quora Ads
- Content Writing
- Content Marketing
- Branding and Positioning
- website ranking tracking
SEO tools used:
- Google Ads
- Traffic Travis
- Web CEO
- Website Auditor
- SEO Spy Glass
- Rank Tracker
- SEO MOZ Tool
- White Spark Local SEO
A detailed study of content marketing to link building at one side and paid marketing in the search engine to social media on another side, I bring the latest in all these platforms and changes that we need to make to adapt to the changing digital world.
Now coming to the search engine optimization, we can differentiate data in following parts:
1. Website Analysis and Designing and advanced use of WordPress with amazing designs.
2. Video Marketing to Video Content Creation, we take your brand beyond your thought.
3. Building captivating content that speaks volume and has the capability to reach a large audience.
4. Images that entice and attract you to solve the traffic and conversion issues.
5. Audio is going to rule future marketing, how you can use that capability to market your brand.
Based on these requirements, we have modulated our course accordingly. For Workshop and Seminar, following discussions are done:
Definition, purpose, and scope of digital marketing: Introduction to Internet Marketing Websites. Their impact on Market. With the impact of digital marketing on business. Building customer relationships online and permission marketing. Definitions, history, and development of digital marketing.
Planning, Strategy, and Testing with best practice approaches to online marketing and campaigning. Learn and understand tools used in a digital marketing campaign with multichannel marketing. Learn when to test, and what to test. Learning by doing (better and better)
Search Engine Marketing (SEO and PPC): How search engines work. Keyword research analysis and tools. What are the best link building techniques and how they help your rankings? How to set up and optimize Pay-Per-Click advertising in Google Ads campaign (keywords, bid, ad copy and creative ads). Improve ROI by optimizing Landing pages.
Email Marketing overview with a brief on email marketplace. The role of ESP’s (email service providers) Threats and challenges for email marketers. Segmenting your database: E-CRM Increasing your open and click-through rates Email design & development does and doughnuts.
Social Media The ‘Big Four’: Facebook, Twitter, LinkedIn, YouTube Social listening and sentiment analysis Getting hands-on: Organizing Social Media: internal structures/ responsibilities, workflows A strategic approach to social media
Mobile Marketing and Apps, A look at the mobile landscape and its massive growth of mobile-based Internet traffic. Running Ads on Mobile devices using mobile web Location-based services: why, what and how?
Usability & UX Copy and Design: Creating an information architecture that delivers quality and maintains the importance of customer interaction. What is User-focused Design? How Best practice methodologies are explaining the importance of User Testing
Web Analytics and Metrics Launching, your website, is just the beginning of On-site Analytics: How to test An iterative approach to optimization.
Online Display Advertising The display ecosystem: Media agencies, publishers and ad networks Ad formats: from traditional to new Creative considerations: interruptive or permission-based? Latest display advertising trends
While the regular course has 25 modules spread across three months, we cover the entire module on a One-to-One Training Online as well. The modules can be studied here, with a few other details: