Before starting the content, we want to clear the air that we are not connected any political party, we are complete apolitical. We have just tried to study google search data what trends and what can be used for political digital marketing for one of Indian state. This we will continue to write for other states as well. All following data is taken from Google Trends for India>West Bengal trending affinity. This is not applicable for any other platforms. For deep and detailed analysis we need to analyse all platforms based on multiple data points that relate to psychological, emotional & socially related matters for the voting population of different areas or constituencies in a state.
Few hot searched topics that solve many pain points of voters:
Now searching the trend of local political parties in West Bengal from Google search we received this data. Here we are following a standard formula for position of the parties i.e.
- Political Party who runs current government.
- Main Competitor of current political party in government.
- Other political parties randomly placed with no affinity or relation.
Above two google trends data will give an indication for what one political party need to target and where improvement is needed in own influencing power in google search.
Now let’s see how different political parties are placed in different cities of West Bengal, this data is extended data of the above trending chart.
Now let’s check the Top Related Queries as on 09/04/2021 on political parties search trend analysis:
2. tmc candidate list 2021
3. trinamool congress
4. tmc party
5. tmc candidate list 2021 west bengal
7. tmc news
8. tmc logo
9. tmc candidate list 2021 pdf
10. bjp candidate list 2021
11. tmc slogan
12. all india trinamool congress
13. trinamool congress candidate list 2021
14. tmc song
15. javed khan tmc
Based on the above data we will try to analyse the following areas of improvement for a digital marketing impact campaign in West Bengal for political marketing.
How Digital Marketing Can Impact Your Political Campaign
The political tune has already started on a high-pitched note in West Bengal. Without any doubt, this election is going to be one of the toughest ones for the parties.
Be it any political party – every party has a great opportunity in this election. So, it relies on the parties themselves to innovate new marketing ideas to spread the message to everyone. Digital Marketing for political campaigns is the only way.
Furthermore, you can create mind-blowing and unique political marketing ideas to attract people.
Areas of Digital Impact:
Today, more than 80% of searches are happening via smartphones and people are enjoying digital life. The smartphone’s digital impact has plenty of areas where you can show advertisements with an effective digital marketing campaign. You can display your ads on websites, YouTube, apps, links by targetting a particular zone.
Ways of Digital Impact:
Digital marketing impacts your political environment in positive ways mostly. In India, more than 38% of people get a good influence on politics via internet ads. Social Media is the origin of utilizing the maximum digital impact for a party. And there are plenty of networks available like Facebook, Twitter, Instagram, Pinterest and others. Political parties have already started spending crores on these channels.
Digital Reputation Management:
When you want to sing your own song, you have to take the best care of the reputation of your party. And with the help of Digital Reputation Management, you can do it. With the proper observation, a party will notice the negative words against them. And on their next political campaign, the party can destroy it with a proper unique digital campaign. As a result, the reputation of the party stays on the positive side.
Digital Competition nuances:
In this world of digital competition nuances, a little extra creativity for the political parties can make a significant difference. Use it positively for the areas where the winning chances are high. Use the political marketing campaign via social media by protesting the negativity where the winning chances are low.
How to deal the Social Media for Political and Election Marketing:
Social Media is the best way to deliver the efficacious touch for political and election marketing campaigns. Videos, live videos, fact checks, fundraising, trolls, FAQs on a live video session can impact massively as regular political social updates. And Social Media Marketing can increase the reach twice or even thrice.
How to use Social Media for Profile Marketing:
Make the political profile marketing go right with the ingenious approach of social media. It enhances online reputation by promoting the political party on social media. Use proper display name, add URL, important links, update the bio, put a unique cover image and showcase your party’s political personality. Increase the reach with social media profile marketing.
How to use search engines for branding:
The best beneficial result of political digital marketing can be achieved by securing a top spot on SERP (Search Engine Results Pages). With the help of Search Engine Optimization (SEO), it will be possible to optimize the search engine results. As an example, when you search TMC on Google in West Bengal, Google will automatically show you other suggestions below when you type TMC. The top spot can be achieved for the political party. It helps the political parties obtain political branding on search engines.
How Digital Marketing help in digital candidate profiling and positive message delivery for individual candidate:
Create a short video by stating some important facts of politics. Start digital marketing and ad campaigns on YouTube, Facebook, Twitter, Instagram, Websites and see the reach of the videos get increased more than 2 times. The more reach it will have, the quicker the candidate profiling will be done. A political party can utilize the digital marketing approach by the experts and spread the positivity with the political ideology to the target audience of West Bengal.
Digital marketing for politics will boost the political campaigns and provide additional way’s to take a message to the larger section of voters. It will increase the chances to work on weak zones and spread the political agenda to a large group of people digitally.
Why to use Q&A in Poll Marketing?
Make it compelling, interesting and engaging!