Digital Marketing Course Module Digital Marketing Training Module

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WHAT IS DIGITAL MARKETING

PART : A

1. Website design
2. Search engine optimization
3. Pay per click advertisement
4. Social media marketing
5. Email marketing
6. Displya advertisement
7. Banner adds
8. Affiliate marketing
9. Content marketing
10. Online reputation management (ORM)
11. Reaching the right audience
12. Engage with your audience

PART : B

1. Motivate your audience to take action
2. Efficient spending on your campaign
3. Return on investment
4. Create and achieve digital marketing goal
5. Video Marketing
6. Micro Blogging
7. Blogging promotion
8. Image optimization and marketing
9. Efficient use of Social Media Networks
10. Build, maintain and efficiently increase participation in forums
10. Audio Search Optimization

PART : C

1. Improve your competitive edge
2. Expand your customers base and target audience
3. Cost effective operation reducing pressure on add expense with long term results.
4. Free Traffic with targeted and organic traffic increasing sales.
5. Higer sales and increased ROI
6. Analysis of Global Reach by Analytics
7. Better conversion and increased sales
8. Need and emergence of eCommerce
9. Accelerated Mobile Pages (AMPs))

Local Digital Marketing its use and need for a local business.

HOW WE CAN BRING IMPROVEMENT IN OUR DIGITAL MARKETING PROCESS

PART : A

1. Research and Planning for the digital campaign.

PART : B

1. Top SEO Softwares

PART : C

1. Organic Traffic Vs Paid Traffic

WHAT ARE THE IMPACTS OF DIGITAL MARKETING THROUGH PPC AND IMAGE MARKETING

PART : A

1. Planning, Budgeting & Analysis of Keywords for PPC
2. Analysis of Keywords for SEO how it’s different than ppc
3. How to Increase Google PPC Quality Score
4. How to Manage Social Media Add’s

PART : B

1. Effects of Negetive Backlinks & How to do it properly
2. What are the things needed for better search engine crawling
3. Need and use of website loading speed how CDN helps in it

IMAGE AND BANNER

1. Image Optimization Tips and techniques
2. Photo & Video Sharing. Infographic Creation & Submission Tips
3. How gif images or videos can pull traffic

Search Engine Optimization

1. Classification of Search Engines and how they work
2. Website Submission & How Search Engines Rank Pages
3. Domain Name, File Names and Extensions
4. Keyword Prominence, Density, Proximity and Frequency
5. Code of Ethics

1. HTML Elements that Matter to Optimize
2. Using Google Rich Snippets to Attract More Visitors
3. Optimizing Layout, Navigation and Menus of Your Pages
4. Monitoring Duplicate Content Site Up-time
5. What to Do if Your Site Has Been Penalized

1. Local SEO Complete Guide
2. Building the Right Site Architecture
3. Creating a Search Engine Friendly Sitemap
4. Fixing Site Indexability & Usability Problems
5. Cleaning up the Mess. Orphan Files and Tech Waste

Black Hat SEO

White Hat SEO

Gray Hat SEO

Content Marketing & Link Building : How to do and What to avoid

1. Guest Blogging, Press Release Submission
2. Blog Directories and Blog Communities

1. Micro-blogging & Participating in Social Networks

1. Most Effective Social Media Marketing Tactics

Social Media Marketing

1. Social Media Optimization Vs Social Media Advertising
2. Promoting Your Brand with the Help of Social Media

1. Guest Blogging, Press Release Submission
2. Blog Directories and Blog Communities

1. Guest Blogging, Press Release Submission
2. Blog Directories and Blog Communities

E-Mail Marketing

1. Introduction and steps of email marketing
2. Bulk email Vs Subscription Based email

1. How to get high conversion by email marketing
2. Subscription based email marketing platforms

1. Building email database and updating it.

Tips and Techniques of Blogging

1. WordPress Installation in cpanel & SEO plugins

1. Blogger integration with domain
2. Blog Directories and Blog Communities

1. Joomla Installation in cpanel & available forum softwares

Affiliate Marketing

1. Introduction & Earning scope as an Affiliate
1. Starting Your Own Affiliate Program

1. Choosing Your Partnership Model
1. Communicating with Affiliates Recruiting them

1. Tracking the Affiliate Programs
1. Tips, Techniques & Mistakes to Avoid