Top Digital Marketing Course in India, Bangalore, Delhi, Kolkata
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Top Digital Marketing Course in India, Bangalore, Delhi, Kolkata. Digital Marketing has emerged as the ongoing and future trend in the field of marketing. Today the entire globe has come within the limits of our hands with the help of the internet and well-projected digital marketing. And so, let me frankly ask a simple question to you guys that, do you believe that there is anything today that cannot be marketed online through Digital Marketing? I personally think that since we are living in the age of the internet, there is absolutely nothing that we cannot promote.
These days we are banking online, we are shopping online, we are booking flights, railway, and movie tickets online and doing a lot of things, all through online. So, everything can be sold and purchased online today, what it takes is just a proper online marketing plan. And thus, if you are looking forward to making a real career in the field of marketing or if you are planning to boost your business in your local market, then it’s high time that you must know Digital Marketing.
Well, this is possible only when you would be learning the subject of your own and for that, you need to join a good training institute in your city. Exactly here comes ‘Extensive Ideas’, which is one of the premier Digital Marketing training institutes in the city of joy Kolkata that offers quality training on SEO and Digital Marketing. So let us see how you could get benefit from their entire training course making a lucrative career in the online marketing industry.
Extensive Ideas Academy Video Tutorial
- They are the leading Digital Marketing Company in Kolkata with more than five years of industry experience.
- Being primarily an SEO firm they have also launched their academy, that’s why their students get an ample opportunity to learn directly from the Industry professionals.
- Their entire course is designed by industry veterans that are based on all the latest happenings in the SEO and web marketing industry.
- Students get an ample opportunity to work on live projects directly with the working professionals, thence, they get a taste of the industry straight from their practice sessions.
- Their students are taught the entire course with in-depth knowledge starting from scratch to the advanced levels of SEO.
- And last but not the least all the students get personal attention so that they can learn the entire program properly without any issues.
Our Courses in Brief
The entire course of Digital marketing is based on the latest trend going on in this industry. As a result, the students get to learn an advanced course that helps them to build a lucrative career. So here it goes the course highlights in brief that is what you are going to learn from the Extensive Ideas
- Hosting and CPanel Management
- WordPress Installation and Management
- Basic Of Website designing through WordPress Page Builder
- SEO Fundamentals (On and Off Page SEO)
- Local SEO
- Video SEO
- PPC Management (Pay Per Click for Google, Facebook, and Twitter)
- Affiliate Marketing
- Email marketing concepts
- Reputation Management
- Social Media Marketing (primary focus on Facebook, Twitter, LinkedIn
When defining the need of any person, the main things that come up is a promising career and a good life. Here we will discuss how digital marketing can play a significant role in providing a better job with a promising career. We will see through the top digital marketing course in India and the top digital marketing trainer in India.
The significant change that has come after a pandemic is the use of digital technology in many areas. Starting from running a school’s classes or being one of the leading marketing tools for generating leads. The main objective of digital marketing is to achieve seamless connectivity between two people through digital platforms. To achieve the same digital marketers work tirelessly to create a strategy that best fits the business.
A good strategy helps businesses spread their wings in the digital sphere. It helps a buyer to reach them quickly and allows firms to take their product or services to buyers quickly. It is separate for every business, personality, or organization and a good plan always helps.
Here the role of training for a student becomes crucial as training can provide the much-needed knowledge to build a digital marketing strategy. Only a course will never offer you complete knowledge and experience of digital marketing. It needs more practical exposure.
It is the reason Mr Omkar Nath Nandi has worked tirelessly to build his 15 hours online courses full of practical exposure. With that, he also developed personal mentoring, guidance, and training classes where he creates future digital marketers. A custom made, the need-based, industry-driven course curriculum will introduce you to the world of online marketing in a far better way.
A vital aspect of any professional training is to prepare people for the industry. Any good institute will provide you from basic to some advance level of knowledge. But a professional who is living with it every day will bring much more value for you. To learn what industry needs, you need a trainer who is working in the industry, helping businesses grow in the digital spectrum and also ready to train you. A trainer who has worked for hundreds of companies, worked with top-notch companies and also himself trained from top institutes is very difficult to find, and expecting a top professional to be a teacher is beyond comparison.
The main hurdle in getting an industry-ready digital marketing trainer is lack of time for the professionals. And also lack of interest in teaching others as that brings him down to basics. Any teaching can not happen without starting from basics and for an expert again starting from basics is not an easy thing.
Above all, as a teacher, he will have to repeat the same for all of his students. It is the reason some say teaching is not everyone’s cup of cake. Teachers are by far the best creation of god as they not only sacrifice their ego and mental hurdle to create a students future.
Now with the current hurdles with the pandemic affected businesses, there are many areas where you will face challenges. Some of them are not just the key areas regularly discussed as a topic of the digital marketing course. Few of them discussed below to give you an understanding of what you should know to be an excellent digital marketing professional. It will help you to stay competitive in today’s time or for future years.
You can start with the basics of any digital marketing course. And grow your knowledge in the following areas or subjects that are vital for today’s businesses. Here I have discussed related technology-based experience and certifications. These will help in making an investment decision. These will also help you bring a positive return for any scale or size of business.
Critical Technology-Based Experience needed for Digital Marketers:
- Good knowledge of English Language with multilingual skills you are far ahead.
- IELTS can be taken but not necessary. But one can take up a course in creative writing. A lot of online education websites now offer that at low cost.
- Google certifications and proper Google Ads knowledge on search, display and shopping ads are mandatory. YouTube video ads and YouTube optimization are also critical as video views dominate the web.
- Good lead generation capabilities with Google and Facebook ads.
- Facebook, Instagram, Twitter, Quora, LinkedIn ads based Lead Generation to Traffic Generation Capability.
- All Social Media handles posting and automation knowledge. Here I would mention Hootsuite, buffer apps, IFTTT and Zapier. They provide unparalleled automation capabilities if any CRM is in place, then one must know how to use the CRM to its maximum capacity.
- Hands-on knowledge needed on IFTTT and Zapier Automation, otherwise gaining good experience on it is challenging. These are some great tools that are going to revolutionize the world as Google Home, and Alexa both uses IFTTT and Zapier. We can use them to deliver targetted messages to a targetted group of people in time. And with these tools, we can keep the brand talking to its customers.
- You should know how to generate website traffic. That may be by advertisement, SEO or by other sources of reaching the audience through 3rd party sites. Even you must know unconventional sources of traffic like Dark Social. You can’t just come to someone and ask how to get traffic then he or she will take up the job.
- Excellent knowledge of on-page SEO and link building. You should be capable to rank websites single-handedly and drive traffic.
- You should know the secrets of converting the website visitors to a buyer. For that, you should be able to understand user behaviour. User behaviour will bring in features like
- Heat mapping to understand user involvement.
- UI & UX of the landing page or the entire website to know what users like interacting.
- Ability to create conversion maps using excel, Google Analytics or other tools implemented or available with the business.
- You need to be a master of content marketing. You should know which content can drive traffic and how you can create it.
- With content, the primary thing that comes is the keyword. It’s the critical thing that defines a website’s presence in the search engine. It is entirely dependent on keyword research. If you are not able to decipher this secret of finding correct keywords, then you will not be able to generate business. For this understanding, competitors in-depth study is critical. Here many competition analysis tools are used. Some are Ahrefs, SEMrush, MOZ SEO etc.
- Capable of creating content that is unique and interesting to generate long term and sustainable traffic.
- As almost 80% audience online watches the video, this is a critical area, you need to have good understanding and knowledge. Here you should know which public video hosting platforms are available for your target business. And how you can increase video views in all of them. Next target is to generate website visitors from the videos. After that, the traffic needs to convert as a business Lead and complete the conversion funnel through video-based marketing.
- Without images, nothing happens nowadays. So good hold on image editing software will give you an edge to explain your thought as well. Here some tools which come handy are Photoshop and Illustrator, but you may extend the research to other software as well. I am quite happy with Affinity, and some are happy with Corel as well. But you must know how to create the graphics that bring business.
- I am not asking you to be a developer here. But a solid understanding of the architecture and workflow of these CMS is essential. They are WordPress, Drupal, Magento CMS operations knowledge. The CMS can differ as well as the need comes then you should be ready to learn that as well. The logic here is, these platforms help 80% of businesses run their online business. And if you don’t know how they function and what steps taken when the need comes, then you will not be able to survive for long with that business.
- Now coming to analyse the returns of investment and other efforts to bring business, you will need some tools. For that, the most used tool is Excel. But no more, you can only depend on it. Because the data sets are increasing in size and analysing massive datasets through excel, require a very powerful computer. It might not be present always. Here comes the role of Python, which can dramatically help in analysing the data from any source. You can even create custom scripts to automate the data analysis activity using Python.
- Microsoft Power Bi brings for you Dashboard based visuals so a team can work on an operation independently. It helps in micro-level contribution to a function and increases the efficiency of reporting. Microsoft Data Studio or Azure Data Studio is also a handy tool which helps in creating useful data visualization to understand the areas where improvements are needed. Power Bi can be desktop or cloud-based. And Azure Data Studio is a cloud-based system to help increase the productivity of the business.
- Coming to the Adobe tools of analysis, we have seen a considerable contribution from Adobe to increase revenue and operation ease with their Adobe Analytics. So if many businesses are using this tool, a good knowledge of its operation is essential. You may start with the Adobe Analytics Certification, which brings an edge to your CV when you stand with other digital marketers. But a real-time hands-on knowledge you can develop only after working on a live project where Adobe Analytics implemented for the business. Suppose you are first time applying for an adobe analytics position. Then also with this certification, you will have an edge of over others who don’t have it.
- As the digital analysis is moving towards an unthinkable diametric representation of data Tableau Certification is the crux of all of them. It gives you the unparalleled capability to showcase the data in many such ways which can dramatically change the way business is being managed currently.
- As more and more businesses move toward cloud-based hosting, AWS comes as a significant solution provider. Netflix completely shifted to AWS. Many others are also following the same path. But AWS is a massive infrastructure that brings in many complex configurations. To create a correct hosting server with the lowest cost and highest performance, you need good knowledge and understanding of this infrastructure. It’s good to have the necessary expertise and certification in AWS. It will help a manager to see through the future and come in handy when any issues arise.
- The same applies to Azure and other cloud-based hosting platforms. You may not be able to know all the platform. But you can keep learning to stay competitive. A constant learning path always helps your career growth.
- Almost 50% shared hosting and many dedicated hosting providers use cPanel as the GUI to help manage the server. So proper knowledge on it helps. I am telling it from my own experience.
- A protocol that revolutionized the working with the web properties is FTP. A knowledge to use the tools that help you connect to a server using FTP enables you to work with the server and hosting environments. It also allows you as a manager to delegate secure access to others. Thus, you should know about Putty, FileZilla and other such tools and know-how to work on them.
- Now without Video, no business can survive. So, to use video marketing, you must know how to create attractive animation, whiteboard or stock-based videos that promote the business. And talk for the company when no salesperson or marketing professional is there. It involves a vast journey from creating a story to converting that to a meaningful video. For this, you need a lot of dedication and perseverance to gain this expertise.